商品敘述：

CEO Emma Mcilroy and her team weighed the merits of two distinct business models, as they prepared for a funding pitch to scale Wildfang, a menswear-inspired fashion brand built around a badass tomboy image. The funding pitch would hinge on the resource and process gaps the company would need to address in its business model coupled with the outcome of a customer lifetime value (CLV) analysis. Tools for scenario testing, including CLV modeling and the Business Model Canvas (BMC) template are used to contrast a bricks-and-clicks private label strategy with a multisided fashion platform. An Excel supplement included with the case, allows students to analyze segment-specific CLV and weigh financial versus business model design assumptions in order to decide which expansion strategy to recommend. This case illustrates how the descriptive modules of a firm''s BMC can be linked to the financial implications of business model design using lifetime value modeling techniques.

涵蓋領域：

Business models;Entrepreneurial business strategy;Customer lifetime value;Scenario planning;Financial analysis;Risk analysis;Growth strategy

相關資料：

Spreadsheet Supplement, (NA0141), 0p, by Charla Mathwick;
Case Teaching Note, (NA0461), 24p, by Charla Mathwick;
Spreadsheet Supplement, (NA0462), 0p, by Charla Mathwick

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